JetBlue Airways - Mockumentary

The latest campaign, “We like you, too.”

Entirely thought, written and produced to take advantage from competitors, the standard services become the obvious. With a cast entirely selected within the company employees, the reporter asks direct questions to the crew, getting sharp but precise, obvious answers in return.

The campaign “we like you, too.” was heavily supported with TV, print, radio, HHO media buy across the country.