“Father and son”

From the campaign “There is a better way to fly”: second TV spot of the series. Maintaining the smart and funny copywriting, the commercial is highlighting all the features and differentiating points of the the new raising star airline in the market. The boy, disappointed, because Dad doesn’t work for the coolest airline in the market.

The campaign created a real buzz during the 3 moths airing on TV. A true success.

We talk about:

#Concept Idea
#Concept Development
#Production & post production
#Go to market