From the campaign “It’s not the only way to fly, but it should be”.

First TV spot of the series. Maintaining the smart and funny copywriting angle the commercial is highlighting all features and differentiating points of the the new raising star airline in the market. The guy is trying to carry his DIrect TV® on the plane among other people onboarding, when the flight attendant informs him that is not necessary.

We talk about:

#Concept Idea
#Concept Development
#Production & post production