In this project, one of the most difficult and challenging work was to create and develop a concept for two similar but very different malady disorders.
This video was studied, created and intended to inform the HCPs of the new and well perceived available drug for bipolar and schizophrenia treatment.
In a highly regulated world of RX drugs (under prescription), room for creative thinkers is extremely limited due to regulations and compliance.
We thought of this ad as if it was speaking directly to the consumers, trying to blend in and show real common symptoms in a most realistic way as possible: a woman and a man in constant conflict with their own personality.